More women play video games than you might think.
They might not outnumber men in every category, but the numbers are rising.
According to the April 2023 report, 47% of console gamers in the US are women.
About 52% of Nintendo Switches are female-owned, making it the most popular console for the demographic.
Women also make up 50% of PC video game players and 54 percent of mobile game players.
Circana specified the demographics for its sample pool and the methodology used for collecting its data.
It’s a rotating sample, so participants may differ depending on the survey.
At the very least, it proves that women continue to be interested in games.
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