“We’re so focused on delivering more value than what we charge.”
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“We’re so focused on delivering more value than what we charge.
And that’s sort of the rubric.
That’s the goal.”
TheGTA + membership recently raised its price by 33%, from $6/month to $8/month.
Rockstar’s Bully is coming to GTA+ later this year.
Many are wondering how GTA+ might factor intoGTA VIwhen it releases next year, and that remains unknown.
Zelnick saidraising prices by $10 was the right call and was accepted by consumers.
“In terms of frontline pricing for NBA 2K21, I think that worked out very much as expected.
“And the acceptance by consumers has been nothing short of extraordinary.”
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