After Mattel’s WCW stage failed to get funded, what’s next for the WWE toy line?
When it comes to crowdfunding campaigns for toy releases, it’s a bit of a gamble.
Star Wars and Marvel fans have gotten some truly incredible items, like the massive Marvel Legends Galactus figure.
However, these campaigns don’t always work.
Unfortunately, that never happened.
Instead, the WCW stage campaign never met its initial crowdfunding goal, meaning it won’t be released.
“I mean, we were disappointed,” he admitted.
“I think we did a lot of pre-planning to see to it it would be successful.
So when it wasn’t successful, it was kind of heartbreaking if I’m being honest.”
Steve Ozer, Mattel’s manager of Global Brand Marketing echoed the sentiment.
“I think it was heartbreaking, but also failures are part of eventual successes, right?
“I think what some consumers may not realize is basically everything is crowdfunded,” he said.
“Every item is crowdfunded.
Every item that’s in retail, the people who are crowdfunding are the retailers.
And we’re like, ‘Okay, let’s go forward with it.’
It’s just reevaluating how the campaigns will work.
“We have more ideas,” Ozer said.
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