He’s more into brand collaborations.

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Playing an ad is just annoying.

Speaking about in-game monetization opportunities, Sweeney and executive vice president Saxs Persson both took a cautious stance.

“It depends largely on what theyre selling.

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So all the top games driven by all the top advertising are really bad games.

We very much dont want that world in Fortnite.”

This isn’t the first time Sweeney has publiclyspoken out against loot boxes.

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He spoke at the D.I.C.E.

2020 Summit in Las Vegas and compared loot boxes to gambling, criticizing the items' inclusion in games.

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