Universal Orlando Resort bets it can turn guests into gamers with new rides.
Now, Universal wants guests to become the star of their own story.
Unfortunately, many of those ideas never made it past that initial stage.
The land wasn’t humming with excitement or filled with familiar Star Wars characters.
That’s not to say Galaxy’s Edge doesn’t remain an impressive feat–it does.
Can they unlock more achievements or land a personal best high score?
That’s something you’ll only know on repeat visits.
“We’ve done the ride, we’ve done the immersive experiences, we’ve done the shows.
Part of it is creating attractions that change the way you play every single time.”
What makes Villain-Con stand out as a ride is that it isn’t actually a ride.
And yes, in typical Minions fashion, one of those customizations is a fart gun.
The closest comparison is Web Slingers: A Spider-Man Adventure at Disney California Adventure in Southern California.
On that ride, you work with Spider-Man to take out a bunch of out-of-control robots.
On the default setting, you sling webs at them.
Similarly, Super Nintendo World utilizes purchasable “power-up bands” that track your progress.
Villain-Con is basically taking this mechanic and making it free within the Universal Studios app.
It goes hand-in-hand with Universal’s drive to turn visitors into repeat customers.
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