How did 2K decide on the cover for 2014’s Borderlands: The Pre-Sequel?
The cover art forBorderlands: The Pre-Sequelwas chosen by one of the most unlikely of sources–a dog.
Well, that’s partly true.
Blood pressures were rising.
Let his dog decide.
Speaking with GameSpot, Hartmann recalled how this all went down.
He brought together his marketing team who put around 40 mockups on the floor.
You need a javascript enabled web client to watch videos.
Want us to remember this setting for all your devices?
We’ve been working so hard, our blood pressure is so high.
We’re like, ‘Okay, funny joke, haha, now let’s get down to business.’
“And so we all just looked at each other, and we’re like, ‘Holy cow!
We’ve all gone insane.'”
The marketing team was shocked at this out-there approach for such an important decision.
“And we got to the point, and he goes, ‘That’s it!”
Gorman said he now understands this was Hartmann’s way of easing the tension in a pressure-packed environment.
“That was part of 2K, that we had this culture that was… we had fun.
“But you have to remember, ultimately we are making games to entertain people and make people happy.
You have to keep that perspective.”
He is now the president of Amazon Games, and he hasbig plans for the company’s future.
Got a news tip or want to contact us directly?
