Take-Two’s CEO gets a bigger payday if the company makes more money from microtransactions.
Zelnick wants to boost those numbers, all the way up to 100%.
To get to 100% monetization, Take-Two is looking to advertising.
“So if someone’s going to spend, that’s great.
“The question is how do you do that and create a high-quality experience?
And I think the answer is we can do that.
We can distinguish among those audiences.
We’re not there yet, but I think we’re moving in that direction.”
This remains the largest acquisition in the history of video games that has actually been completed.
Zelnick’s pay is tied to how well microtransactions perform for Take-Two games.
In other Take-Two news,evidence continues to mount that GTA 6 could be released in 2024.
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