Surprise-Launching Won't Work For Every Game, Says Xbox Marketing Manager

Hi-Fi Rush shadow-dropping has created a lot of discussion over new game launches.

But that sort of strategy isn’t universal, according to Xbox global product marketing manager Kelly Lombardi.

OnTwitter, Lombardi addressed the newfound discussion over why maybe more games need to surprise-launch like Hi-Fi Rush.

The action title comes from The Evil Within and Ghostwire: Tokyo developer Tango Gameworks.

Lombardi did state that the surprise release of Hi-Fi Rush was definitely the right call for the game.

But the marketing manager added: “Does that mean it’ll work for every game?

Hi-Fi Rush also is available on Xbox Game Pass, along with the notable addition of GoldenEye 007.

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