Live your Hannah Montana dreams.
Experiential store fronts and ad campaigns are increasingly popular–be that inreal lifeor in virtual spaces.
One of the latest is Samsung Superstar Galaxy, an experimental collab featuring Charli XCX inside Roblox.
It’s out today, so you’re free to live your pop star dreams.
The virtual phone will serve as your hub where you get missions from Charli XCX.
We’ve been seeing in-game collabs consistently for awhile.
Fortnite famouslyworked with Balenciagato bring branded clothes in-game.
Robloxalso collaborated with Guccion a “multimedia experience” called the Gucci Garden.
Roblox has a storied history of crossing over with other brands.
Sega’sSonic The Hedgehogwill show up at some point in-game in the future–the release date is currently unknown.
There was also thatChipotle collabwhere you could build a virtual burrito in Roblox.
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