The tier is rumored to bepriced at $7-$9 per month, though nothing is official yet.
For comparison, Disney+’s new ad-based tier is $8/month.
Netflix is working with an advertising partner, Microsoft, on its new, lower-priced ad-supported tier.
That’s a significant premium over the existing industry rate of around $20 CPM.
An advertising source told Variety that Netflix is unlikely to actually get $65 CPM.
For a movie, there will be a pre-roll ad, a source said.
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