MoviePass is back again, but this time it’s watching you.
When MoviePass first launched, it was a disruptive force in the movie industry.
The theater chains themselves began subscription services, the most notable of which is AMC’s A-List service.
So when the story of MoviePass is written, it will be noted for that revolutionary idea.
While that seems interesting, if not vague, what comes next drifts into downright creepy territory.
To verify you are actually watching the ads, Spikes claims the service will track user eye movement.
“What it does is it basically creates a transaction between you and the brand,” he said.
Even still, positioning this as a good thing seems like such a bizarre move for MoviePass.
Then again, it sounds like something Spikes, himself, would adore.
I love the cars, I love the watches, I love the clothes.
Here’s hoping MoviePass 2.0 is actually worthwhile when it launches.
As previously said, it revolutionized moviegoing not too long ago.
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