Xbox’s Sarah Bond had studied services, such as Netflix and Spotify, “a ton.”
Xbox president Sarah Bondrecently discussed how Microsoft’s popular Game Pass service has succeeded.
How many people do we think would rather consume their content through subscriptions versus not?
What does it mean to only have the content in a subscription versus giving an option?"
Bond explains that she believes Game Pass works because “Xbox isn’t a product.
It’s a platform that carries a lot of products.”
For multiplayer games, it’s about connecting with other people online.
The Xbox Game Pass model works because it supports both types of players.
Bond explains that if it went with a business plan similar to Netflix.
“We would accidentally really limit the scope of the games that could be successful in our world.
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