Non-endemic companies looking to disrupt the industry are “barbarians at the gate.”
Layden spoke at a keynote on stage withGamesIndustry.bizhead Christopher Dring at the website’s Investment Submit last week.
Layden sees what happened to other entertainment spaces, like music and TV, as cautionary tales.
The music industry was permanently altered by iTunes, for example.
Netflix aided in destroying home video rental and changed consumers' relationship to the cinema.
He is hopeful that gaming will disrupt itself, rather than being changed by outside forces.
He said, “Where it doesnt take a Google or an Amazon to completely flip the table.
We should be smart enough to see these changes coming and prepare ourselves for that eventuality.”
Dring pointed out that both Xbox and PlayStation were originally non-endemic companies.
Layden granted that this is true, however he emphasized PlayStation’s savvy entry into the market.
Other non-endemic companies like MGM and Fox made serious efforts to enter the gaming space, but proved unsuccessful.
They knew they had to bring the entertainment… right from the beginning.
Meanwhile the efforts of non-endemic companies march on.YouTube just launched gameson its platform for a few consumer testers.
The video streaming giant promised to launchover 40 games this year.
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