Christoph Hartmann, the former president of 2K Games, dishes on the publisher’s struggles over the years.
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And then you build a company that is much bigger than you expected you ever would build.
You know what kicks in?
‘I could screw it all up.’
And then you start making bad decisions," he said.
2K parent company Take-Two acquired Evolve out of THQ’s bankruptcy auction.
Among other things, Hartmann said Evolve should have launched as a free-to-play title.
Titanfall tried to sell only PvP and it kind of didn’t work.
It kind of did the opposite.
So we did a cheap PvE version, which we should have never done," Hartmann said.
“The right thing would have been for the game to go free-to-play from the beginning.
It would have been a bold decision.
It would have been the right bold decision.”
“We were stupid enough to announce [Battleborn too early].
We announced it at E3, far too early, like three years out,” he said.
We did something [sales and impact-wise], but clearly not what they did with Overwatch."
The game stopped getting regular updates fairly quickly, however.
Hartmann also discussed 2012’s Spec Ops: The Line, from German developer Yager.
“I gave in to the company.
It was an IP that Take-Two owned and they didn’t want to write it off.
But that’s not how it worked out.
“The winner takes it all in games and that’s it.
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