“We were off to a strong start…
The ESA president and CEO Stanley Pierre-Louis gave an interview explaining whyE3 2023 was canceled.
Covid-19 also played a part, Pierre-Louis added, in changing game development timelines.
Speaking toGamesIndustry.biz, Pierre-Louis said,” We were off to a strong start.
There was interest among exhibitors, industry players, media and certainly the fans.
Ultimately, however, there were challenges that proved too large to surmount."
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Second, economic headwinds have caused several companies to reassess how they invest in large marketing events.
Pierre-Louis did not confirm whether or not E3 will return in 2024.
How E3 will change going forward was also something Pierre-Louis did not have an answer for at this time.
“It’s a matter of finding the right pitch… for the needs that are evolving.
[Publishers are] continuing to experiment with how they market their works,” said Pierre-Louis.
“We’re seeing other shows coming back slowly, but coming back.
ReedPop and the ESA announcedE3 2023’s cancellationafter months of uncertainty surrounding the event.
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