Prices are rising yet again for Disney+.
“Every time we’ve taken a price increase, we’ve had only modest churn from that.
Nothing that we would consider significant,” he said.
A"churn" raterefers to losses from people leaving a given service.
“The pricing leverage we have is actually increased.
We’re not concerned,” Iger said.
Disney+ was $7 per month when it launched in late 2019.
The ad-free Disney+ tier will also go up $2 to $16.
ESPN+ with ads is also getting a dollar more expensive with a new $12 price.
Check outGameSpot’s breakdown of the price increasesto see how much more you’ll have to pay.
This will be thanks in part to the password-sharing crackdown, he said.
The crackdown began in June and will kick off in earnest this September.
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