“The reality is no one has tried it.”

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If they would, they would have more products potentially coming to market.

But no one tried it," he said.

The executive went on to say that Embracer has been “discussing” this very thing.

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Of course, many game companies charge more than $70 for new games when considering deluxe/special editions.

“Would it be that one [company] one day that tries to increase pricing?

That remains to be seen,” he said.

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Do you increase pricing, or do you make them shorter?"

“I think there are ways.

I think it would be very sad if everything just became big multiplayer, in-game monetization titles.

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There are millions of consumers willing to engage more in classic games.”

Some have theorized thatGrand Theft Auto VIcould launch at a price above $70 for its standard edition.

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