Variety unveils details on Barney, Polly Pocket, Hot Wheels, and other upcoming toy-adaptation projects.
Regarding potential Barbie sequels, director Greta Gerwig remains focused on the success of the first movie.
The film earned $380 million in its first five days, making the possibility of further movies likely.
“Barbie, as a brand, has many different iterations,” Mattel CEO Ynon Kreiz said.
“The product lines of Barbie is a very broad brand.
It’s a very rich universe… and a very elastic brand, in terms of opportunities.”
That’s the hope, that it goes on and on and it’s a gift that keeps giving.
But, in this day and age, you just want to get the first one right."
