The record-breaking blockbuster will get a long theatrical run, however.
Sometime this fall, prepare to throw on pink sweats and watch Barbie from the comfort of your couch.
That’s when the Margot Robbie-starring movie will head to the streaming service Max.
Discovery CEO David Zaslav revealed Barbie’s launch window on Max during a second-quarter earnings call, according toDeadline.
“We really believe in the motion picture window.
“… And then put it on Max.
Meanwhile, Deadline adds that Barbie is expected to cross the $400 million milestone domestically today.
Barbie could also earn over $1 billion worldwide by the end of this weekend.
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